Spring has officially arrived, and Rita’s Italian Ice is marking the occasion the best way it knows—by giving away free Italian Ice!
Rita’s First Day of Spring Giveaway: What to Expect
On Thursday, March 20, 2025, Rita’s is bringing back its beloved First Day of Spring Giveaway, offering customers a free 6-ounce cup of Italian Ice at all 575+ locations nationwide. This year, there’s an exciting new twist—the debut of Skittles Italian Ice, a brand-new flavor inspired by the fruity candy.
But that’s not all! Rita’s is also giving 30 lucky fans free Italian Ice for an entire year. To enter, simply use the promo code “FDOS25” in the Rita’s Ice app before March 23, 2025.
What Is Italian Ice? The Philly Favorite Behind Rita’s
Not quite a snow cone, not quite a sorbet—Italian Ice stands in a category of its own. Unlike shaved ice, which is made by pouring syrup over crushed ice, Italian Ice is blended with fruit and sugar as it freezes, creating a smooth and scoopable texture.
Its history is deeply rooted in Philadelphia, where it’s often called “water ice” by locals. The dessert traces back to the early 1900s when Italian immigrants brought their frozen fruit recipes to the U.S. Over the years, it became a summer staple in Pennsylvania and New Jersey, leading to the launch of Rita’s in 1984. Since then, the brand has expanded across the country, bringing this refreshing treat to more fans every year.
A Spring Tradition That Keeps Customers Coming Back
Rita’s First Day of Spring Giveaway has become an annual tradition, drawing large crowds eager to celebrate the season with a cool, sweet treat. More than just a feel-good event, it’s also a smart business move—data from Placer.ai shows that Rita’s sees a spike in foot traffic during seasonal promotions, attracting both loyal customers and newcomers.
Limited-time offers like this tap into nostalgia and exclusivity, encouraging people to return even after the promotion ends. It’s the same reason why Krispy Kreme’s green doughnuts and McDonald’s Shamrock Shake create such buzz every year.
How to Get Your Free Italian Ice
Getting your free treat is simple! On March 20, visit any Rita’s location and claim your complimentary 6-ounce Italian Ice in the flavor of your choice—no purchase necessary, no strings attached.
Want to enjoy free Italian Ice for a whole year? Enter the sweepstakes by using the “FDOS25” promo code in the Rita’s Ice app before March 23 for a chance to win.
Spring has arrived—why not welcome it with a free frozen treat?
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